PRIVATE EQUITY
At NI Capital PE we adopt impact investing approach aiming to generate financial returns alongside social and environmental positive returns that are in line with Egypt’s 2030 vision.
Our aspiration is to bridge the gap between public investment and private companies by channeling excess funds from public and governmental entities into SMEs across multiple sectors to fill the missing middle in the Egyptian economy.
Our investment philosophy stems from our strong belief that SMEs are the main drivers for the sustainable growth of the Egyptian economy. Hence our primary focus is to nurture these enterprises by enabling them to have access to finance for accelerating their growth while raising their social, environmental and governance standards to ensure their organic growth even after our Exits.
Our Expertise lies in our ability to implement our investment philosophy alongside supporting the current management team while infusing the right talent to support their growth, providing access to the market, advising on innovative debt and equity financing structures as well as cross selling opportunities among our portfolio companies.
Our LPs enjoy attractive returns as well as lucrative direct co-investment opportunities in promising investee companies, in addition to achieving a sustainable growth for our portfolio companies.
Through our qualified team, we identify the promising potential spots in the market through:
- Scanning the market for potential growth companies and sectors in different growth phases, and
- Exploring the untapped areas and the gaps in the market.
Current Focus
SECTORS
- Non-bank Financial Institutions
- Media and Media Technology
- Industrial
- Health Care
- Education
ASSET CLASSES
- Growth Capital
- Venture Capital
- Greenfield
INVESTMENT HORIZON
- Deployment period: 2-3 Years
- Holding Period: 5-7 Years
EXIT STRATEGY
- Sale to a Strategic / Financial Investor
- IPO
Our Value-Added Investment Approach:
Network:
Our quasi-government structure allows us access to a strong network across different areas; governmental institutions, local technical advisors, Industry experts, legal advisors, banks, VC/PE community players.
Our Team:
A veteran and well experienced team bringing more than 150 years of cumulative experience across various industries in sourcing, executing, and managing transactions.
Our investments are in line with Egypt’s 2030 vision promoting:
- Job Creation
- Financial Inclusion
- Access to Finance
- Impact Investing
Ayady for Investment and Development
Our Private Equity division has been mandated as investment manager for Ayady for Investment and Development, managing its investments and ensuring that its portfolio companies are value accretive both economically and socially and in line with their investment objectives.
Key Figures
Total Investments: c. EGP 1BN
Portfolio Companies: 9 Companies
Sectors: 4 Sectors (Non-Banking Financial Sector, Media and Media Tech, Healthcare, Development)
PORTFOLIO COMPANIES
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Tamweely for Microfinance
Tamweely focuses on empowering small and micro business owners, youth, and female entrepreneurs to build their futures, by adopting a holistic approach of financing solutions that addresses their needs with an aim to strengthen and grow our local economies. Tamweely provides innovative microfinance solutions that promote financial inclusion, sustainability and the development of Egypt’s diverse micro and small enterprise sector in line with Egypt Vision 2030.
Tamweely aspires to become a leading company in digital financing to deliver its promise of offering compelling financing solutions to its valuable customers that align with Egypt’s strategic goal to shift towards a digital and cashless economy.
Since inception, the Company, through its wide coverage of around 140 branches covering upper Egypt and Delta, has disbursed loans amounted to EGP 8 BN to 345K+ clients of which 45% are directed to woman led businesses. Additionally, the company was able to create more than 218K direct and indirect jobs.
As part of its ESG goals, Tamweely recently launched new products to the market, among which are Green Finance, Youth Finance and Disability Finance Products, which targets untapped areas in the microfinance market.
SHAREHOLDERS
NI Capital, Ayady, Post for Investment
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Enmaa Finance Company
Enmaa Finance Company, founded in 2015, with a paid in capital of EGP 40 MN which gradually increased to reach almost EGP 200 MN. Enmaa is a financial leasing and factoring company offering a variety of Sharia’a compliant financing solutions, for both large corporates as well as small and medium enterprises across different sectors with the aim of fostering economic development and job creation.
Enmaa is one of the pioneers in the leasing market to introduce a Sharia’a compliant factoring to its services.
Enmaa’s loan portfolio is reached EGP 1.5 BN, with a wide diversification of industrial sectors to include real estate, medical, automotive, oil and gas and other sectors.
The company has taken part in supporting small and medium enterprises to overcome their financial challenges through giving access to finance which help in decreasing unemployment, creating decent job opportunities as well as empower women to join the workforce.
SHAREHOLDERS
Ayady for Investment and Development Company , and The Islamic Corporation for the Development of the Private Sector (ICD)
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One Finance
One Finance has been established in 2022 as a fully-fledged consumer finance platform to introduce an innovative BNPL experience through an integrated consumer financing platform that ultimately fulfills the consumer needs in “one” place. One Finance offers innovative and seamless consumer finance solutions as well as card-based solutions to tackle all the consumers’ needs.
Since launching its operations in April 2022, One Finance’s loan portfolio reached EGP 400+ MN.
SHAREHOLDERS
Ayady, Tamweely, and Post for Investment.
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Egypt Venture Capital Company (EVCC)
Established in late 2017, Egypt Venture Capital Company provides a unique investment approach, while targets distressed entities affected by the economic slowdown and instability that affected Egypt during the past period. EVCC provides financial support for distressed assets and under restructuring ventures to create value.
SHAREHOLDERS
Tahya Misr, NIB, Ayady, Industrial Modernization Center
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Ergo, Media Ventures
Established in January 2018, Ergo Media Ventures is a dynamic investment vehicle committed to transforming the media landscape in Egypt and beyond. With a primary focus on content creation, development, and distribution in both digital and traditional areas in all broadcasts, and print media.
Ergo aims to re-establish the Egyptian media and entertainment industry as a sustainable economic, social, cultural, and soft power.
SHAREHOLDERS
Ayady for Investment and Development Company
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Film Clinic Holding
Ergo has acquired a significant minority stake in Film Clinic Holding in 2021 with a target to transform the prevalent media production business model with a professional, institutionalized, end-to-end visual media production and distribution entity, modeled after globally developed studio systems.
SHAREHOLDERS
Ergo and Others.
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Future Healthcare
Future health care was established in 2018 to become one of the largest medical services management companies in Egypt and the Middle East, to build better management system medical services in Egypt.
SHAREHOLDERS
Ayady, others
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Ayady Masr Developments (AMD)
Established in May 2016, AMD is a urban development company, focusing on underutilized government real estate assets. AMD is a founding shareholder in DFC, the 1st of its kind specialized industrial zone in Egypt that aims to capitalize on the city of Damietta’s strong furniture manufacturing capacity.
Currently, AMD is working on a social development project “Your Work at Your Village” under the auspices of the presidential initiative “Decent Life”.
SHAREHOLDERS
Ayady, Others
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ElGameya
ElGameya is a leading Egyptian fintech startup that transforms traditional financial practices into digital solutions. Founded in 2018 by Ahmed Mahmoud, ElGameya modernizes the concept of money circles, known as ROSCAs (Rotating Savings and Credit Associations), which have long been a vital tool for informal savings and borrowing within communities. By leveraging technology, ElGameya offers a user-friendly mobile platform where individuals can create private savings circles or join public ones with people who have similar financial needs.
The platform enables users to save and borrow money securely and efficiently, providing financial inclusion for underbanked and excluded populations. Additionally, ElGameya's app features an in-app marketplace, offering users access to discounted products as a unique cash-out option. The company successfully secured a USD six-figure seed investment in a round led by Ayady for Investment and Development, with contributions from other prominent investors in April 2024. This funding will enable ElGameya to enhance its platform’s capabilities and scale its operations, further expanding its offerings and reach in the growing fintech market.
ElGameya’s mission is to digitize traditional Gameyat, helping individuals finance important life events such as marriages, home furnishings, education fees, etc. With its emphasis on social impact and innovation, ElGameya has been recognized at international events, including GITEX Africa 2024, for its contribution to financial inclusion in Egypt and beyond. The platform is seen as Sharia-compliant, as it aligns with Islamic finance principles by facilitating interest-free financial collaboration among users. This feature has increased its appeal in the region's growing peer-to-peer lending market.
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Sahl
Delta Misr for Payments “Sahl” is a mobile-app bill payment company founded in Egypt, offering users the convenience of paying bills for over 50 services through its in-house developed mobile-app. Since its launch in 2020, Sahl has become a major player in the Egyptian fintech ecosystem, particularly in the utility payment space. Leveraging NFC technology, the app enables seamless utility bill payments. The company currently serves over 12 million customers monthly and 15 million households across Egypt.
Through the app, users can get access to a suite of bill payment services for consumers, encompassing essential utilities like electricity, water, and gas, along with telecommunications top-ups, tuition fees, television subscriptions, and donations, saving the user around 30 minutes on each transaction. Sahl processes billions of Egyptian pounds annually across a diverse range of 50+ services. Additionally, the company offers B2B products by providing utility services and payment acceptance to other companies and payment aggregators.
SHAREHOLDERS
Delta Electronics, Egypt Pay, E-finance, Ayady for Investment & Development.