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September 19, 2019

Ergo Sponsors El Gouna Film Festival’s CineGouna Platform for the Third Consecutive Year

By | Investment Management

Ergo Media Ventures will be awarding the Creative Media Ventures (“CMV”) $10,000 prize at El Gouna Film Festival’s CineGouna platform for the third consecutive year. The CMV prize is awarded annually to exceptional Arab film projects  as part of Ergo’s objective to support the film industry and creative talents, and promote  Egypt’s historical position as the regional culture center.

Ergo Media Ventures is a dynamic investment firm committed to transforming the media landscape in Egypt and beyond. With a primary focus on digital and traditional content creation and distribution, Ergo aims to empower creative players in the media industry and to re-establish the Egyptian media and entertainment industry as a sustainable economic, social, and cultural power. Ergo was established in 2018 by Ayady for Investment and Development, and is managed by NI Capital, a fully owned subsidiary of National Investment Bank.

“We are very excited to be part of the third edition of El Gouna Film Festival’s CineGouna Platform again this year. We are keen on supporting pormising projects and talents in their development and progression to help them grow, fullfill their potential and bring them to light” said Hazem Kamel, Managing Director of Private Equity at NI Capital.

Last year, the CineGouna jury presented Ergo’s Creative Media Ventures prize to “1982”; a love-in-wartime romancer film in the post-production phase by Director Oualid Mouaness and Producer Christian Eid and staring Nadine Labaki.

“Ergo’s post-production prize at CineGouna Platform was vital to the making of ‘1982′! Specifically, this prize was awarded at a very crucial time, in the middle of the post-production, which allowed us to finish the film and release it today on big screens worldwide. Ergo’s participation has been invaluable.” said Eid.

Following its completion, 1982 was selected to participate in this year’s Toronto International FiIm Festival where it was awarded the NETPAC Award for World or International Asian Film Premiere, and to also come back to the Gouna Film Festival to participate in its official competition; which reflects the exceptional quality of this project.

“It is very rewarding to contribute to such an outstanding project that raises the bar in the Arab film industry and carves a space for Arab cinema in the Global marketplace.” said Gamal Guemeih, Investment Manager at Ergo Media Ventures.

 

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